Chapter 1: Introduction to Digital Marketing and Understanding the Digital Landscape
Chapter 2: Creating a Digital Marketing Strategy
Chapter 3: Market Research and Target Audience Analysis
Chapter 4: Website Design and Optimization
Chapter 5: Pay-Per-Click (PPC) Advertising
Chapter 6: Social Media Marketing
Chapter 7: Content Marketing
Chapter 8: Email Marketing
Chapter 9: Influencer Marketing
Chapter 10: Mobile Marketing
Chapter 11: Video Marketing